
Always Driven,
Nothing Hidden.
We are a leading manufacturer of juices and juice drinks.
Everything we do is real – nothing is artificial, from the products we make to the relationships we build. We are reliable and dependable and have the knowledge through our heritage to deliver.
We are a leading manufacturer of juices and juice drinks. As one of the oldest companies in the UK, we started supplying soft drinks by horse drawn dray in and around Wednesbury, where our drinks became a local favourite.
We kept on improving and here we are, 130 years later. Our mission is to deliver natural refreshment for everyone, in every drop. That’s the Purity Promise. Crafting natural Juice based brands in the UK is our vision, with a promise to be refreshing for all.
Our Values


Vibrant
We inject colour into everything we do to motivate and inspire all stakeholders.


Agile
Being a small business, operating from one site, we are able to make changes quickly and easily to capitalise on opportunities.


Inclusive
We are open and honest as a business, providing transparency to all stakeholders.


Authentic
Everything we do is real – nothing is artificial, from the products we make to the relationships we build.


Natural
We aim to derive as many ingredients in our products from natural sources and constantly strive to find sustainable alternatives that are a natural fit for us.
Latest from Purity


firefly a Grocer New Product & Packaging Awards Winner!

firefly a Grocer New Product & Packaging Awards finalist!

2023 Purity Away Day

Purity wins Supplier of the Year.

FY 2023 Financial Results – Transformational year with sales up more than a third

Supporting the DRS scheme

firefly now available in Midcounties Co-op stores

Juice Burst Summer Fruits a Grocer New Product & Packaging Awards Finalist!

Our brand-new Juice Burst Peach Ice Tea is now available!

Shake Up Your Summer with Juice Burst Summer Fruits!

Stunning new look for firefly
Find Juice Burst & Firefly






Get in touch
If you have a question about any of our brands, our people or our products, get in touch or stay connected through our social channels.