We are pleased to announce that our firefly Peach & Green Tea and Kiwi, Lime & Mint drinks are now available at selected Midcounties Co-op stores.

This year we launched a new visual identity and packaging for our refreshing adult soft drinks brand. With a complex yet subtle taste crafted from premium flavour blends and botanicals, firefly is perfect for multiple meal occasions and unwinding while on-the-go.

Since our brand review firefly has grown at an impressive 49% YOY which is over 3 times as fast as the total soft drinks category and has huge potential for future growth.