There is growing evidence that fruit and vegetables offer protection against some of the chronic diseases we are prone to. They contain vitamins and antioxidants that offer a range of health benefits, from reducing blood pressure to improving bowel function, even helping consumers in their battle to maintain a healthy weight. There is a huge amount of media coverage discussing the issues of healthy eating, all covering the particular benefits of a diet rich in fruit and vegetables; as retailers, this offers you an opportunity.
Experts recommend that consumers need to increase their intake from the current average of 2.8 portions per day to a more healthy 5 portions a day. This need to increase their intake of vitamins, fibre and antioxidants is seen by many consumers to be necessary, but inconvenient. Busy lifestyles are now better suited to a quick drink of great tasting juice that offers the benefit they need without the need to wash, peel and prepare their own fruit or vegetables.
Our fruit juices are full of the good stuff consumers are looking for, delivered in a simple, clean, accessible way, even with added vitamins A, C, & E if they want. There’s never been a better time to sell good quality fruit juice that offers consumers what they need, packaged how they want, in a convenient way that doesn’t slow their busy lifestyle.